VIIDA, a homegrown brand under Jiin Ming​, has successfully completed a comprehensive brand transformation that took nearly a year to realize. The entire VIIDA team was deeply involved in the process, working together to define a bold new direction. The brand relaunch event held on December 21 showcased a refreshed identity and stronger market positioning—setting the stage for greater competitiveness and growth.

Aligned Inside and Out Through Thoughtful Strategy

This transformation was the result of extensive internal and external collaboration. Through in-depth discussions on brand strategy, positioning, and product development—supported by a large number of stakeholder interviews—VIIDA gathered valuable insights from both consumers and team members.

At the heart of VIIDA’s product development lies a strong focus on child-centered lifestyle solutions, designed to provide peace of mind to caregivers in their daily parenting routines. This core value was echoed both within and outside the organization, laying a solid foundation for the brand’s future.

Looking Ahead: A Full Internalization in Motion

Moving forward, VIIDA is set to undergo a full internalization of the brand strategy, with updates across visual identity and product lines. This journey reflects Jiin Ming​’s commitment to nurturing its own brand and advancing its mission of supporting caregivers with thoughtfully designed, child-focused products.

With this renewed direction, VIIDA is ready to shine even brighter—delivering meaningful interactions with customers and creating heartfelt moments for families growing together.