JIIN MING INDUSTRY Expands Strategic Footprint into the Defense Sector
Led by In-House Brand VIIDA, the Group Embarks on a Bold Transformation While Upholding Its Green Mission
With nearly 40 years of experience in the manufacturing of consumer electronics components, Jiin Ming industry CO., LTD. is undergoing a comprehensive transformation under its second-generation leadership. In the first half of this year, the company strategically expanded into the defense and automotive industries, while continuing its long-term commitment to the renewable energy sector. Throughout this journey, Jiin Ming has stayed true to its mission as a green enterprise.
At the heart of this transformation is VIIDA, the group’s flagship brand, which has led a broader effort in brand restructuring and renewal. By redefining its brand architecture and product strategy, Jiin Ming is building a robust foundation for the successful transformation of its in-house brands.
Diversified Business Strategy Across Three Pillars
Jiin Ming’s business now spans three key sectors:
Integrated Mechanical Design
New Energy Solutions
In-House and Agency Brand Development
Since launching its first in-house brand VIIDA in 2017, Jiin Ming has set a new path for traditional industry transformation. Focused on child-centered lifestyle products, VIIDA has not only demonstrated strong business growth but has also served as a model for future brand development. Looking ahead, the group plans to build more proprietary brands and expand through agency partnerships.
VIIDA – A Design-Driven Brand Leading the Way
Originally launched as a direct-to-consumer e-commerce brand, VIIDA has earned international recognition, including the Good Design Award and two Red Dot Design Awards. The brand is dedicated to delivering high-quality parenting experiences, consistently setting new revenue records over the past six years.
In 2023, VIIDA gained further exposure through a high-profile collaboration with Line Friends x Baby Shark, significantly boosting brand awareness. The brand has now established over 500 physical retail locations across Taiwan and is rapidly accelerating its international expansion by supporting local distributors to transition into exclusive agency partners.
VIIDA Wins Asia-Pacific Outstanding Brand Award 2023
VIIDA was honored with the Asia-Pacific Outstanding Brand Award 2023, a milestone that underscores the brand’s growing international influence. This recognition reflects Jiin Ming’s excellence in brand building and marketing strategy, while also inspiring the team to push for greater product and service innovation.
More than just an award, this achievement positions VIIDA—and by extension, Jiin Ming—as a symbol of Taiwan’s manufacturing excellence on the global stage. VIIDA’s success serves as a benchmark for Taiwanese brands pursuing international growth, proving that strategic brand transformation can drive both business performance and global recognition.
As VIIDA continues to shine on the international stage, its accomplishments are acting as a catalyst for Jiin Ming’s broader expansion—particularly into new sectors like defense and clean energy. The 2023 Asia-Pacific Outstanding Brand Award strengthens JIIN MING’s competitive position globally and opens new doors for partnerships, innovation, and future growth.